Taylor Swift is one of the biggest stars in the world, so it’s no surprise that fans have been waiting for her to headline the Super Bowl halftime show. However, as of 2025, she still hasn’t performed at the big game. Even though her name comes up every year, she has never taken the stage during the NFL’s biggest event.
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So, why hasn’t it happened yet? Let’s break it down.
The Rumors and Speculation
Every time the Super Bowl comes around, people wonder: “Will this be the year Taylor Swift finally performs?”
In 2023, rumors spread that she would be the halftime show headliner, especially since Apple Music replaced Pepsi as the show’s sponsor. Many thought this cleared the way for Swift, who previously had a deal with Diet Coke (a Pepsi competitor). However, she turned down the opportunity. The reason? Her massive Eras Tour was taking up most of her time, and she didn’t want to rush into something as big as the Super Bowl.
This year, Super Bowl LIX (played on February 9, 2025) featured Kendrick Lamar as the halftime show headliner. Since Swift and Lamar worked together on the hit song “Bad Blood,” some fans hoped she would make a surprise appearance. But once again, she was not part of the show.
There are a few key reasons why Taylor Swift hasn’t performed at the Super Bowl yet:
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Touring Conflicts – Taylor Swift has had packed tour schedules that often line up with the Super Bowl. In 2023 and 2024, she was fully booked with the Eras Tour, which made it impossible for her to prepare for such a big event.
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Sponsorship Issues – Before Apple Music took over, the Super Bowl halftime show was sponsored by Pepsi, while Taylor had a deal with Diet Coke. This made it tricky for her to perform without conflicts.
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Creative Control – Taylor Swift is known for putting on elaborate, well-planned performances. The Super Bowl halftime show is only 12-15 minutes long and comes with a lot of restrictions from the NFL. It’s possible that Swift wants to wait until she has full creative freedom to deliver the kind of show she envisions.
Even though she hasn’t performed yet, fans are still hopeful that she will headline a future Super Bowl. She has an incredible lineup of hits and the kind of worldwide appeal that the NFL looks for in a halftime performer.
For now, we’ll have to wait and see if Taylor Swift will ever say “Yes” to the Super Bowl stage. But one thing is certain—whenever she does, it will be an unforgettable performance.
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